Greenliff – Digital Agency
BRAND STRATEGY / BRAND IDENTITY / EMPLOYER BRANDING / DIGITAL PRODUCT DESIGN – AS HEAD OF DIGITAL PRODUCT DESIGN AT GREENLIFF
Creating an award-winning brand experience for the digital agency, resulting in increased brand recognition, employee attraction and engagement, as well as enhanced web traffic and user engagement.
Designing and launching a new website for the agency, providing more space to showcase the unique company culture, successful projects, and services.
FC Basel 1893
MARKETING STRATEGY / CREATIVE DIRECTION / DIGITAL PRODUCT DESIGN / CAMPAIGNING / JERSEY DESIGN - AS CREATIVE & MARKETING DIRECTOR
Redefining the marketing strategy of the iconic football club and establishing a stronger connection between the club, its passionate fans, and the vibrant city, delivering an immersive and engaging fan experience for all.
Designing unique jersey designs, establishing collaborations with local creatives and institutions, launching various merchandise collections and digital campaigns, enhancing the stadium experience, relaunching all print products, and conceptualizing and implementing a living, breathing brand design.
Making online ticketing and fanshop experience easier and more reliable for fans, streamlining internal sales and marketing efforts, and providing a frictionless digital brand experience online.
Energy Schweiz
CREATIVE DIRECTION / DESIGN DIRECTION / CREATIVE LEADERSHIP / EMPLOYER BRANDING / CAMPAIGNING / SOCIAL MEDIA / UX/UI-DESIGN - AS HEAD OF BRAND EXPERIENCE
Bringing the brand experience of the beloved brand to the next level by sharpening brand positioning, redefining the visual identity, creating a flexible yet sleek design system, and developing engaging internal and external brand activities and campaigns.
Designing an intuitive and engaging digital entertainment platform and App for all of Energy’s activities, including radio, events, and content creation, with a focus on highlighting its radio hosts and content creators.
Energy Air
DESIGN DIRECTION / BRAND DESIGN / SOCIAL MEDIA / WEB DESIGN / STAGE DESIGN / MERCHANDISING - AS HEAD OF BRAND EXPERIENCE AT ENERGY
Creating a fresh brand experience that stays true to its DNA but introduces something new and innovative. Leading, designing and managing all event communication and on-site experiences to deliver an unforgettable music event for over 40,000 young attendees.
Energy Star Night
DESIGN DIRECTION / BRAND DESIGN / SOCIAL MEDIA / WEB DESIGN / STAGE DESIGN / MERCHANDISING - AS HEAD OF BRAND EXPERIENCE AT ENERGY
Positioning the brand identity of the established event closer to its main brand, Energy, to enhance identification and foster a sense of belonging. Developing a catchy motto and key visual for this year’s event and overseeing all design and communication activities.
Designing and launching the new Website, using the same components as Energy.ch and Energy Air while incorporating its own unique color styling and key visuals.
VonSalis – Wine
and Wine Merchant
BRAND DESIGN / PACKAGING DESIGN / WEB DESIGN – AS LEAD BRAND DESIGNER AT PROCESS
Creating a new brand identity and product design system for wine marchand vonSalis, drawing inspiration from the local architectural practice of “Sgraffitos”. The incorporation of cultural elements represents the local essence of the products and is implemented in a versatile design system.
PrEP Onlineshop
UX-STRATEGY / USER RESEARCH / UX/UI-DESIGN / PRODUCT MANAGEMENT – AS HEAD OF DIGITAL PRODUCT DESIGN AT GREENLIFF – DIGITAL AGENCY
Creating a pioneering online shop for prescription medications in Switzerland, revolutionizing access to HIV-prevention drugs, empowering individuals to conveniently purchase them from the comfort of their homes.
Migros – Migusto
BRAND DESIGN / ART DIRECTION / BRAND IMPLEMENTATION / VIDEO CONCEPTS – AS LEAD BRAND DESIGNER AT PROCESS
Supporting Migros in building its new brand “Migusto” for its cooking competencies. Creating the new logo and brand system, developing various marketing materials, building a digital brand platform, and assisting the supermarket in producing multimedia content for its digital channels.
Famigros – Lilibiggs
REBRANDING / BRAND IMPLEMENTATION / ART DIRECTION / MAGAZINE CONCEPTS – AS SENIOR ART DIRECTOR AT MIGROS-GENOSSENSCHAFTS-BUND
